Here’s a neat fact to start your day: Small businesses say good-ole' word-of-mouth remains the most effective marketing tactic, according to a recent report from Infusionsoft.
This report reinforced something that I’ve been noticing more and more, that is customer referrals is an essential element of the marketing mix and the real challenge now is to figure out how to be more referrable.
Definitely, if a small company delivers an excellent service at an affordable price then the consumer is more likely to make a personal referral. Who wouldn't want to share the great deal with close friends and family?
62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing tactic, by far the highest endorsement level of any tactic.
Once you understand the importance of building a way to become more marketable, things get a whole lot easier.